Who I’ve worked with

Some projects I've worked on include:

Marketing and Communications for a diversified technology company focused on edge computing and innovative cloud solutions that capitalize on IoT, AI and 5G technologies.  

• Strategy for repositioning business including developing a new corporate identity.
• Managed website development including content creation.
• Social media strategy and management.
• Developing marketing collateral.
• Media relations as required.
• Overseeing reputation management for the group.

Marketing and Communications Audit for AIM listed provider of cyber defence and geopolitical intelligence services. 

• The audit included a competitor analysis and helped to establish current position, identify issues and priorities and agree desired positioning and corporate image.
• Mentored marketing team through developing a marketing plan and budgeted action plan to reach target audiences.

Developing Corporate Identity and marketing collateral to ensure successful engagement with target audiences for a global centre of excellence for glass in R&D, innovation and training.

• Managed development of corporate identity for launch.
• Developed launch web site.
• Developing marketing collateral.
• Ongoing communications advice and support.

Increasing customer acquisition and retention by transforming marketing and communications function for a manufacturer of fine food:

• Developed and co-ordinated the implementation of a marketing strategy and plan and communications programme, to raise profile and enter new markets.
• Introduced new branding and packaging.
• Developed new web site.
• Successfully introduced e-commerce generating online sales which are now a significant proportion of turnover.
• Increased awareness and enhanced reputation among target audiences.

Increasing member retention and acquisition by improving external communication at an ancient City of London Livery Company:

• Developed corporate identity guidelines.
• Developed new web site with secure members area and event booking facility.
• Introduced use of social media.

Developing corporate identity and setting marketing direction for a managed services start-up

• Managed development of brand identity
• Developed marketing strategy and plan for launch

External perception research leading to repositioning of services for a leading Business Intelligence software company:

• Conceived, investigated and reported on “Public Sector Buying Behaviour and Decision Making for Business Intelligence/Performance Management Systems” which led to a significant increase in sales to the sector.

Leading market due diligence projects pre and post-acquisition to support acquisitions and expansions in the ICT sector.