Who I’ve worked with

Some projects I've worked on include:

Marketing and Communications for a diversified technology company focused on edge computing and innovative cloud solutions that capitalize on IoT, AI and 5G technologies.  

  • Strategy for repositioning business including developing a new corporate identity.
  • Managed website development including content creation.
  • Social media strategy and management.
  • Developing marketing collateral.
  • Media relations as required.
  • Overseeing reputation management for the group.

Marketing and Communications Audit for AIM listed provider of cyber defence and geopolitical intelligence services. 

  • The audit included a competitor analysis and helped to establish current position, identify issues and priorities and agree desired positioning and corporate image.
  • Mentored marketing team through developing a marketing plan and budgeted action plan to reach target audiences.

Developing Corporate Identity and marketing collateral to ensure successful engagement with target audiences for a global centre of excellence for glass in R&D, innovation and training.

  • Managed development of corporate identity for launch.
  • Developed launch web site.
  • Developing marketing collateral.
  • Ongoing communications advice and support.

Increasing customer acquisition and retention by transforming marketing and communications function for a manufacturer of fine food:

  • Developed and co-ordinated the implementation of a marketing strategy and plan and communications programme, to raise profile and enter new markets.
  • Introduced new branding and packaging.
  • Developed new web site.
  • Successfully introduced e-commerce generating online sales which are now a significant proportion of turnover.
  • Increased awareness and enhanced reputation among target audiences.

Increasing member retention and acquisition by improving external communication at an ancient City of London Livery Company:

  • Developed corporate identity guidelines.
  • Developed new web site with secure members area and event booking facility.
  • Introduced use of social media.

Developing corporate identity and setting marketing direction for a managed services start-up

  • Managed development of brand identity
  • Developed marketing strategy and plan for launch

External perception research leading to repositioning of services for a leading Business Intelligence software company:

  • Conceived, investigated and reported on “Public Sector Buying Behaviour and Decision Making for Business Intelligence/Performance Management Systems” which led to a significant increase in sales to the sector.

Leading market due diligence projects pre and post-acquisition to support acquisitions and expansions in the ICT sector.

“Maria has proven marketing experience and an understanding of markets and drivers. This together with her structured, logical and methodical approach to problems and tasks means that she gets results.”

Chief Operating Officer, Provider of cloud, IT and network services